Tourism Strategy

Wicklow’s Statement of Tourism Strategy Launched

Wicklow County Council’s Statement of Tourism Strategy was launched at a national conference in Enniscorthy, County Wexford, held to highlight the vital role of the local authority in developing and supporting tourism.

Between 2011 and 2016, the local government sector leveraged a total capital investment of €170.9million in tourist attractions, with €73.3million of this investment made by local authorities, while the matching €97.6million capital was made by other stakeholders (e.g Fáilte Ireland, DTTAS). This supported 259 attractions and plans are advancing for a further 121 new tourism products. Over 1,400 events and festivals are supported by local authorities every year, contributing to local economies. Much of the support provided by local authorities at events goes unnoticed, but is vital to the success of events; such as project management, clean ups, administrative support, health and safety, all put in place so that people can enjoy their day.

Speaking at the event the Minister of State for Tourism and Sport Patrick O’Donovan TD said “Ireland is famous across the globe as a destination that is welcoming and vibrant. Perhaps our greatest potential tourism offering over the coming years is where the aspects of People and Place converge at the level of the local community. This conference showcases the collaboration between communities, industry, state agencies and the local authorities that makes it all happen. The Irish tourism offering originates with local people at local level. That’s why this event is so significant, it is the coming together of all local authorities in the country, including those with high profile Irish tourism successes, to share learnings and to see how we can continue to grow and develop our tourism offering in an increasingly competitive global marketplace.”

The conference entitled ‘Collaborate Locally to Compete Globally’ heard from a number of key speakers, including Raymond Coyle of Tayto Park, Paul Kelly from Fáilte Ireland, and Simon Kay of Center Parcs. Wicklow County Council’s Christine Flood, also addressed the conference on the subject of Film Tourism.

The Irish tourism market is supported by very targeted and active participation by local government and in partnership with a number of government agencies, who work very positively on national, regional and local initiatives.

Speaking at the launch Bryan Doyle, Chief Executive of Wicklow County Council stressed that Tourism is one of the key pillars of the economic strategy for County Wicklow. “Our objectives will encompass and benefit all of Wicklow’s tourism stakeholders in improving the visitor experience overall”

Cathaoirleach of Wicklow County Council, Councillor Pat Fitzgerald commented on the fact that Wicklow is within easy reach of Dublin Airport and Rosslare and Dublin Ports making it a wonderful base for a holiday. “It is conceivable that the international visitor can experience the scenery and solitude, in the midst of the Wicklow Mountains, within an hour from arrival in Ireland.”

The development of the County Wicklow Tourism Statement of Strategy is part of a process which has engaged with key stakeholders and will continue to engage with all of our service providers and the wider community, throughout the coming months, to ensure that we share the vision and objectives and work together to extend a warm Wicklow welcome to our visitors.